Eva Longoria, Jessica Simpson, and Paris Hilton at the Sidekick 3 Launch
HOLLYWOOD, Calif., June 21 PRNewswire -- T-Mobile USA, Inc. unveiled the T-Mobile(R) Sidekick(R) 3, the next generation of its iconic T-Mobile Sidekick device, at an exclusive, invite-only launch event last night at the Palladium in Hollywood. An elite crowd of A-list stars such as Nicole Richie, Mischa Barton and Serena Williams got the first look at the sleeker 'ultimate communications device' -- a social lifeline that incorporates enhanced communications features to enable individuals to stay connected on their terms.
To kick off the hottest launch event of the year, T-Mobile brought to life an ultimate "Dream World", transforming an indoor space and creating an outdoor environment of fantasy with topiary animals, colorful light projections and even real grass and trees; where spontaneity, imaginations and fun ran wild in celebration of the T-Mobile Sidekick 3. Guests also were encouraged to bring in their old wireless devices and recycle them through the T-Mobile Get More, Give More recycling program. Net proceeds from the recycling program benefit T-Mobile Huddle Up, a nationwide community outreach program which helps kids from single-parent families in high-need, urban communities connect to positive people, places and programs.
For guests' aural pleasures, Scottish rockers The Futureheads opened a night of electrifying performances with headliners She Wants Revenge hitting the stage and bringing the house down with an exciting performance. A playground complete with swings, a slide and sandbox let celebrities such as Kristin Cavallari and Nick Cannon experience the carefree thrill of childhood again, while carnival games gave guests a chance to play and win prizes as they walked along the boardwalk. Rachel Bilson, Hilary and Haylie Duff admired the new T-Mobile Sidekick 3 while Jessica Simpson and Eva Longoria gossiped together. Best friends Mischa Barton and Nicole Richie danced the night away to DJ AM spinning on the turntables. Paris Hilton posed in the photo booth as Travis Barker, Snoop Dogg and Joaquin Phoenix lounged nearby under the watchful eyes of the girls swinging gracefully above the bar.
"Just in time for summer, the T-Mobile Sidekick 3 is an ideal device to kick-start fun summer plans and instantly connect to friends," said Chidam Chidambaram, vice president, Marketing, T-Mobile USA, Inc.
The T-Mobile Sidekick 3 has a new sleek design that is 20 percent smaller than its predecessor, and features a new trackball for easy one-handed navigation and integrated Bluetooth technology for wireless headset use. The device is also enhanced with a new MP3 player, built-in support for the three major instant messenger (IM) clients (AIM(R), Yahoo! (R) Messenger and MSN Messenger) and integrated support for EDGE, providing faster download speeds for customers' favorite social networking site and all other Web sites. A built-in megapixel camera captures those moments that only happen once in a lifetime.
Existing T-Mobile customers will be the first to be able to purchase the T-Mobile Sidekick 3. For an initial 12-day period beginning on Wednesday, June 28, limited quantities of the in-demand all-in-one communications device will be available exclusively to current T-Mobile USA post-paid customers -- through the company's online handset upgrade program accessible through www.sidekick.com, and in person at two designated T-Mobile retail stores.* T- Mobile Sidekick 3 will be available to the general public at T-Mobile retail stores and online at www.sidekick.com beginning on Monday, July 10.
* Upgrade eligibility requirements apply. T-Mobile Retail Stores that will offer T-Mobile Sidekick 3 to walk-in T-Mobile customers are located at 307 Madison Ave. (at 42nd St.) in New York City and 335 Wilshire Blvd. in Santa Monica, Calif.
About T-Mobile USA Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is a member of the T-Mobile International group, the mobile telecommunications subsidiary of Deutsche Telekom AG. T-Mobile USA's GSM/GPRS voice and data networks in the United States (including roaming and other agreements) reach more than 268 million people. In addition, T-Mobile operates the largest carrier-grade, commercial wireless broadband network in the United States, providing Wi-Fi access at more than 7,400 public locations throughout the country, with further Wi-Fi access being made available at over 27,000 international roaming locations. For more information, visit the company Web site at www.t-mobile.com. T-Mobile(R) is a federally registered trademark of Deutsche Telekom AG.
To kick off the hottest launch event of the year, T-Mobile brought to life an ultimate "Dream World", transforming an indoor space and creating an outdoor environment of fantasy with topiary animals, colorful light projections and even real grass and trees; where spontaneity, imaginations and fun ran wild in celebration of the T-Mobile Sidekick 3. Guests also were encouraged to bring in their old wireless devices and recycle them through the T-Mobile Get More, Give More recycling program. Net proceeds from the recycling program benefit T-Mobile Huddle Up, a nationwide community outreach program which helps kids from single-parent families in high-need, urban communities connect to positive people, places and programs.
For guests' aural pleasures, Scottish rockers The Futureheads opened a night of electrifying performances with headliners She Wants Revenge hitting the stage and bringing the house down with an exciting performance. A playground complete with swings, a slide and sandbox let celebrities such as Kristin Cavallari and Nick Cannon experience the carefree thrill of childhood again, while carnival games gave guests a chance to play and win prizes as they walked along the boardwalk. Rachel Bilson, Hilary and Haylie Duff admired the new T-Mobile Sidekick 3 while Jessica Simpson and Eva Longoria gossiped together. Best friends Mischa Barton and Nicole Richie danced the night away to DJ AM spinning on the turntables. Paris Hilton posed in the photo booth as Travis Barker, Snoop Dogg and Joaquin Phoenix lounged nearby under the watchful eyes of the girls swinging gracefully above the bar.
"Just in time for summer, the T-Mobile Sidekick 3 is an ideal device to kick-start fun summer plans and instantly connect to friends," said Chidam Chidambaram, vice president, Marketing, T-Mobile USA, Inc.
The T-Mobile Sidekick 3 has a new sleek design that is 20 percent smaller than its predecessor, and features a new trackball for easy one-handed navigation and integrated Bluetooth technology for wireless headset use. The device is also enhanced with a new MP3 player, built-in support for the three major instant messenger (IM) clients (AIM(R), Yahoo! (R) Messenger and MSN Messenger) and integrated support for EDGE, providing faster download speeds for customers' favorite social networking site and all other Web sites. A built-in megapixel camera captures those moments that only happen once in a lifetime.
Existing T-Mobile customers will be the first to be able to purchase the T-Mobile Sidekick 3. For an initial 12-day period beginning on Wednesday, June 28, limited quantities of the in-demand all-in-one communications device will be available exclusively to current T-Mobile USA post-paid customers -- through the company's online handset upgrade program accessible through www.sidekick.com, and in person at two designated T-Mobile retail stores.* T- Mobile Sidekick 3 will be available to the general public at T-Mobile retail stores and online at www.sidekick.com beginning on Monday, July 10.
* Upgrade eligibility requirements apply. T-Mobile Retail Stores that will offer T-Mobile Sidekick 3 to walk-in T-Mobile customers are located at 307 Madison Ave. (at 42nd St.) in New York City and 335 Wilshire Blvd. in Santa Monica, Calif.
About T-Mobile USA Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is a member of the T-Mobile International group, the mobile telecommunications subsidiary of Deutsche Telekom AG. T-Mobile USA's GSM/GPRS voice and data networks in the United States (including roaming and other agreements) reach more than 268 million people. In addition, T-Mobile operates the largest carrier-grade, commercial wireless broadband network in the United States, providing Wi-Fi access at more than 7,400 public locations throughout the country, with further Wi-Fi access being made available at over 27,000 international roaming locations. For more information, visit the company Web site at www.t-mobile.com. T-Mobile(R) is a federally registered trademark of Deutsche Telekom AG.
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